Content Marketing

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Content Marketing Definition:

Content Marketing is the distribution of information that enlights, educates and entertains, the target audience it is intended for. It’s message are subtle, never direct and often used in Brand marketing to familiarize the target audience with the Company, a new product or service for example.

Content Marketing list of vehicles, including underused ones

  • Social media content – other than blogs
  • Blogs
  • Email marketing – e-newsletters
  • Articles on website – not blogs
  • In-person events
  • Case Studies
  • Illustrations/Photos
  • Infographics
  • White papers
  • Online presentations – slideshares
  • Webinars/Webcast
  • Podcasting
  • Research reports
  • Microsites
  • Q&A Sites